Create the life you really want

Even when what you do is hard work. 

Hi, I’m Dr Bruce Grimley

For the last 35 years I have been helping people on a one-to-one basis connect with who they really are and what they really value EVEN in the most difficult of circumstances. This means each day they wake up, they can’t wait to get started WHAT EVER the weather because their inner smile has returned.

My clients are successful and intelligent people, who know they are successful, but also know something substantial is missing from their experience. They are not fully connected to their core and purpose, and even though they know what they should be doing, they cannot bring themselves to do it.

Here are just 6 examples of the clients I see:

  • You have money and success at work, yet are still not happy.
  • You are doing well at work, but know you can do better. You have kind of hit a glass ceiling and keep going around in circles.
  • Your get up and go, has got up and gone and your success is no longer connected to what REALLY excites you
  • You have lost that inner smile and laughter and the world is now a dark place.
  • Your life no longer has either purpose or meaning.
  • There is a ghost in the machine, which has always been there, and now needs to move out in order for this person to move on

The reason each of these people are in this state is found in the iceberg analogy where our conscious experience is represented by the tip of the iceberg and the vast majority of who we are is represented by the iceberg below the water.

A lot of coaches will skip around the tip of the iceberg in a very compelling way, yet they will leave the huge mass below the water untouched and it is for this reason we get plus ça change plus c’est la même chose (the more things change the more they remain the same thing). Lots of behaviour change, lots of linguistic change, different strategies being deployed in an intelligent way, lots of investment, a different wardrobe maybe, but still the same results.

Here is an example of a recent client testimonial who has experienced the transformational change which 7Cs can produce:

“I came to Bruce because I have experienced some time ago, (around 12 years) a very unpleasant, toxic, aggressive, loveless and soul destroying relationship. It took me some time to ‘escape’ from this relationship and it has left some significant scars.

I am now in a very happy, loving relationship but I still carry the scars from the previous one and I needed to address these and get them out of my life.

Bruce essentially re-wired my thought process and I committed to his guidance and advice and the turn around was sensational. In a short space of time the ghosts of the previous relationship became nothing more than an insignificant experience from the past and it no longer carried any weight in my present life.

The experience with Bruce has now given me the confidence and the mental tools to enjoy life so much more than I had done previously. I wish I done this sooner of course but I am so glad I did this. Life is now a much better place!”

Neil Lucas, graphic designer (17th July 2025).

I would like to invite you to the 7Cs coaching method… my bespoke, transformational model

7Cs is my own researched and published model of working one to one and it helps people put their lives into context, for without context there is little meaning.

Unlike some other coaches, I train you in NLP so you can appreciate experientially the psychology that really works rather than just being told what to do without understanding why.

  • “I have experienced more and more some of the thoughts, senses, and emotions that quite frankly I had forgotten, or could no longer access. For this only, I am truly grateful to you. But you have gone further than that and have given me the knowledge and tools to be what ever I want to be and that in it’s self is a stupendous gift, for you to give and me to use.”
    Fiona Phipps
    Prison officer

How I can help…

Who Am I?

I’m Dr Bruce Grimley

  • Author
  • Chartered Psychologist
  • Master Trainer in NLP
  • Your personal 7Cs coach

Testimonials

  • This NLP course has opened up my eyes to the possibilities that my life has. I now have the tools / techniques to apply to myself to create the things I want to achieve.
    Clare Taylor,
    Youth Justice Worker
  • Bruce has an amazing knowledge of both NLP and psychology which brought the subject matter to life and gave it a natural “grounding”
    Sue Stafford,
    Professional Coach
  • Thank you for giving me the tools and insight to start a journey I should have taken many years ago.
    Mark Gradley
    Senior Manager

The first step is a free, no-obligation chat.

During this chat you will get to know me and how I have worked over the last 35 years. You will discover whether or not I am the right person to work with and go away with at least one very useful technique which you can apply to your life immediately.